Yi-Tan Tech Call 288: Blink Click Nudge Sway Drive Switch (summary)

We’ve seen a spate of recent books with one-word titles that are about perception and persuasion, including:

  • Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
  • Click: The Magic of Instant Connections, by Ori and Rom Brafman
  • Nudge: Improving Decisions about Health, Wealth and Happiness, by Richard Thaler and Cass Sunstein
  • Sway: The Irresistible Pull of Irrational Behavior, by Ori and Rom Brafman (again!)
  • Drive: The Surprising Truth About What Motivates Us, by Dan Pink (watch this sketchcast!)
  • Switch: How to Change Things When Change Is Hard, by Dan and Chip Heath

Ori and the Heath Brothers have been on Yi-Tan before. These authors are all drawing on recent research in sociology, psychology, anthropology, neuroimaging (fMRIs), plus the disciplines of behavioral economics, neuroeconomics, influence, positive psychology and several soon-to-be-named fields.

Together, let’s discuss:

  • What do these books collectively tell us about human nature? about systems design?
  • What does this work mean for our future as customers? as citizens?
  • Can we weave a coherent narrative through these books? Do they build on one another or not?

Here’s the podcast: Blink Click Nudge Sway Drive Switch

You can also download the podcast:  here.


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